Hello
I’m Nick Allen
Welcome,
As an experienced marketing director in financial services with over 25 years of experience, I have a proven track record of developing successful marketing strategies that drive business growth. With expertise from both lending and brokerage perspectives, I am available for consultancy, interim or permanent roles to help businesses achieve their marketing goals.
Throughout my career, I have helped businesses of all sizes and industries to achieve their marketing objectives by identifying and leveraging their unique selling points. My ability to develop effective marketing campaigns that resonate with target audiences has led to increased sales and brand recognition.
I pride myself on staying up-to-date with the latest marketing trends and techniques, enabling me to consistently deliver innovative and effective solutions that help my clients stay ahead of their competition. I am also skilled at managing and mentoring teams, creating a positive and collaborative work environment that fosters creativity and productivity.
Whether you need a marketing strategy developed from scratch, require support in implementing a campaign, or are looking for a marketing director to lead your team, I am confident in my ability to deliver results. Contact me today to learn more about how I can help your business succeed.
Key achievements include:
Co-created start-up lender from scratch to achieve £2.6 Blending book specialist in the mortgage industry – playing instrumental leadership and strategic planning roles in full-funnel marketing & product management, including financial planning and budget control.
Pioneered a new retail savings product structure, impacting the performance of circa £60 Bsavings book by consolidating c.30 historic back book savings accounts onto 3 new simpler products, as well as shaping the Club Lloyds Current Account Proposition.
Developed new product proposition which achieved successful route-to-market implementation which accounted for 20% of total revenue; accelerated brand growth via management of the full marketing landscape.
Proven track record of creating marketing campaigns for B2B, generating new leads for customer acquisition, and embedding brand marketing strategies.
Orchestrated the creation of a new short-term bridging lender, including brand development, lending policy, customer journey definition, product samples, technology sourcing, and business planning.
Nick is passionate about delivering the ultimate customer experience and uses data as well as market insights to drive informed decisions putting the customer at the heart of everything he does. Nick puts himself in the shoes of the customer and maps every touchpoint from start to finish to ensure an exceptional overall experience is achieved, whilst also identifying where efficiencies within processes can be made.
Nick is passionate about delivering the ultimate customer experience and uses data as well as market insights to drive informed decisions putting the customer at the heart of everything he does. Nick puts himself in the shoes of the customer and maps every touchpoint from start to finish to ensure an exceptional overall experience is achieved, whilst also identifying where efficiencies within processes can be made.
Services
Consultant Marketing Director
Nick is able to act as a consultant on a ‘days per month’ basis, providing a tailored package of advice, project planning, and agency management, based on 20 years’ experience as a Marketing Director within financial services.
Interim Marketing Director
Nick is also able to work on short-term contracts to develop and maintain professional, well structured and organised marketing teams and processes. Recruiting and building marketing departments, coaching and mentoring existing staff and managing internal clients and external agencies to help achieve corporate objectives.
Business Consultant
With a broad range of skills & expertise ranging from new product development, customer excellence, strategy planning and operational experience, Nick can also adapt to provide help, guidance and support in developing and executing business strategies.
Whether you want a fresh perspective on your business, or simply want your ideas rounded up and turned into an integrated communications plan, I can help.
Call Nick today on
Registered Office: Marina Heights, 81 Basin Approach, Limehouse, London Docklands, London E14 7JB